Overdoing It | Adweek
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Overdoing It

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If you're reading this on Monday, Feb. 7, stand up and have a look around. Does the warren of cubicles feel extra bereft of life today? Kronos Inc. and Harris Interactive predicted that it would. A study commissioned by the former and fielded by the latter expected some 1.4 million employed U.S. adults to call in sick the day after the Super Bowl. (That's an estimate of the number of people who are actively thinking of playing hooky and does not include everyday absences.) Presumably these no-shows-to-be figured they'd be laid low from overindulging. And they were probably right, judging by the kind of anticipation—and thus pent-up emotion—that seems to attend Super Bowl Sunday (see the chart, excerpted from a separate survey by Penn, Schoen & Berland). The PS&B poll found that half of all Americans would rather go to a Super Bowl party than a New Year's Eve party. Is it any wonder, then, that not everyone will be at their desks raring to go at 9 o'clock on the morning after?