Ovation Gets More Work on Bud

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CHICAGOAnheuser-Busch has assigned additional work on several new marketing initiatives to Ovation Advertising & Marketing.
The St. Louis Brewer gave the La Crosse, Wis., agency assignments on its Budshop.com’s 2003 e-mail program, catalog work and A-B’s Web usability studies.
Ovation has been producing and providing strategic branding services for A-B’s Budweiser and Bud Light brands.
Ovation’s commitment to A-B brands led to the additional assignments, said agency senior account manager Shannon Riley. “We are fortunate in that Anheuser-Busch has put their faith in us when it comes to executing and refining their brand positioning,” Riley said.
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