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Agency president Russ Veduccio is betting that Puerto Rican boxer John “The Quiet Man” Ruiz will be a big hit with potential clients of his new multicultural division.
Ruiz has agreed to promote Veduccio & Partners’ International Communications Group, which helps clients reach growing Hispanic markets. In return, the Boston agency will seek out local promotional deals for the boxer.
Clients will be given tickets to his fights and get a chance to watch Ruiz work out, Veduccio said.
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