We know the traffic is terrible, but where are all those people going? That's what the federal Bureau of Transportation Statistics wanted to know when it asked drivers to categorize their "most common trip." For 51 percent, it was the "commute to work/school." Shopping/errands accounted for 27 percent, while a gadabout 11 percent of respondents said "recreational/social"drives were their most common. Elsewhere in the study, 20 percent said traffic affected their decisions about "where to work and which hours to work." Thirty percent said it affected their choice of where to live.
Tired of working for an agency boss who thinks he's royalty? Might be time to make a career change and work for a true monarch. A classified ad last month in The Economist invited applications for the position of Assistant Private Secretary to The Queen. (Style note: In Britain, the Queen is The Queen.) Tempted? You'll need to persuade the Buckingham Palace personnel office that you've got "excellent judgement, administration and organisational skills, conceptual thinking and strategic planning ability…. Good communication skills are also required with an ability to disseminate a large volume of information." Well, if that doesn't describe the typical "Takes" reader, I don't know what would!
Better make sure the voiceover is loud enough when you make a new commercial. A piece in Time says about 10 percent of Americans have some hearing loss, and the number is sure to grow as baby boomers enter their decrepit years. Hearing-aid technology has "vastly improved over the past decade," but the cost of these devices (typically $500 to $3,000 and seldom covered by insurance) dissuades many people from getting one. So does vanity, of course. But the ranks of aging rock stars could yield any number of celebrity endorsers for the category.
While rock 'n' roll has its virtues, harmonic variety isn't one of them. So, you can't blame a jazz club for noting this deficiency in a poster campaign that aims to drum up business. Created for Jimmy Maks of Portland, Ore., by hometown agency HMH Advertising and Public Relations, the series nicely evokes the visual style of old Blue Note and Impulse jazz album covers.