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NEW YORK The Ottawa Tourism and Convention Authority will target New York and other U.S. locales in addition to Canadian cities in a new ad campaign that shows the destination to be “A city of contrasts.”
The effort, via Mediaplus Advertising in Ottawa, includes print, radio, outdoor and Internet ads. It will run from April to December. Ad spending is $2-3 million.
The print that will be used most often in New York shows Ottawa to have similarities to Europe: “It’s a bit of London, with a dash of Paris.”
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