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Orsatti Blazes Trail With Web Startup Offering Experts

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Internet startup TrailBreaker, which pledges to help consumers make informed choices about shopping online, selected Orsatti & Partners for its first branding campaign.
Kim Agricola, director of marketing at the Waltham, Mass., company, worked with the agency during her tenure with ShopLink, an online grocery delivery service. Based mainly on that relationship, she hired the Boston shop for TrailBreaker, which will spend about $2 million on ads over the next six months, she said.
Orsatti's effort will likely include print, direct and online ads for the client, which maintains a roster of industry experts (on cars, clothes, technology, etc.) to advise shoppers. The tagline, which Agricola wrote, is "Insider information for online shoppers." --David Gianatasio