DALLAS--Ornelas & Associates rolled out its latest Hispanic ad for automaker Nissan North America last week.
A 30-second television commercial created by the Dallas shop for the 2000 Altima model features a new age theme to target 25-35-year-olds buying their first family car. Floating copy accompanied by Oriental music associates the vehicle's comfort and design with yoga, feng shui and tai chi.
The campaign runs through March 2001 in 10 major markets on Univision and Telemundo affiliates. The television work is supported with spot radio, outdoor and national print ads.
Nissan's Hispanic advertising budget for its Altima, Frontier Crew and Sentra models is estimated at $6 million. --Calvin Palme