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NEW YORK Organic said it would start an emerging platforms practice to help clients determine the opportunities in social networks, video games, video on demand and other new digital channels.
The new group will bring together practice leaders Organic has developed in these areas, combined with its “persona room” to form the Organic Experience Lab, the agency said. Organic has developed persona rooms for clients like DaimlerChrysler that replicate the living and working areas of target audiences.
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