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BOSTON Orbitz.com today unveils a major repositioning from Interpublic Group’s Mullen, the first work by the agency for the travel site since it added the account in November following a review.
Orbitz competitors Expedia.com and Priceline.com have also launched work from newly hired agencies in recent weeks.
A new theme, “A step ahead,” replaces the two-year-old “Orbitz and go” as the primary tagline. New ads show halos literally orbiting consumers’ heads when they make smart travel choices using the client’s products and services.
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