Optometrists Put Their Image in HM&P's Hands

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ATLANTA Doctors Vision Centers has selected Howard, Merrell & Partners as its first lead agency without a review, the client confirmed. Billings are under $2 million.

“[The agency] offers an exceptional creative product, coupled with uncommon research credentials and a long record of producing extraordinary results,” said Sandy Clingan Smith, vice president of marketing for the Greenville, N.C., client.

HM&P, a unit of the Interpublic Group in Raleigh, N.C., established its relationship with the client two years ago, according to agency partner Bruce Hall.



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