Optimedia's Soldano Resigns | Adweek
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Optimedia's Soldano Resigns

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NEW YORK -- Steve Soldano, president and chief operating officer of Publicis and Cordiant Communication's Optimedia US, is leaving the company. Soldano confirmed that he had resigned yesterday, saying only that "he had reached a personal and professional crossroads" and was looking to take a step back to consider his next move.

Soldano's resignation comes on the heels of Friday's announcement that Gene DeWitt, the media shop's chairman and CEO, was stepping down to join the Syndicated Network Television Association, a trade group that promotes advertising in syndicated programming.

Rich Hamilton, the chief executive of The Zenith Optimedia Group, the holding company for Optimedia and Zenith Media, confirmed Soldano's departure and said that there was no immediate replacement. Hamilton added that DeWitt would work with the company for a few months to "construct the future management and long-term future of Optimedia."

Soldano, who was unavailable for comment, was formerly a partner and media director at Deutsch Advertising.