An Open Letter to 'MyM' Clients and Readers | Adweek
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An Open Letter to 'MyM' Clients and Readers

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To our MyM Clients and Readers:

As marketers are becoming less likely to separate Hispanic strategies from their broader marketing plans, AdweekMedia is transitioning its editorial coverage of Hispanic media and marketing efforts targeted to the Hispanic community.

To better serve the information needs of our entire audience, AdweekMedia will no longer be separating our coverage of the Hispanic marketplace but fully integrating that coverage into Brandweek, Mediaweek and Adweek, and delivering that content to the full audience of those three brands in print, online and through live events. As a result, Marketing y Medios will no longer be published as an insert to only a limited portion of Brandweek, Mediaweek and Adweek's total audience.

There is no doubt that the Hispanic market has become vitally important to our entire audience and there is no practical way to limit our coverage to just a portion of the marketing and agency executives who rely on us for a complete perspective of the entire marketing and advertising universe.

Our print coverage will be complemented by breaking news from the Hispanic marketplace via our digital resources and we will continue to develop opportunities to connect with marketers at in-person events. MyM's Weekly Update e-mail newsletter will continue to publish to serve the needs of our audience who choose to have this content delivered directly to their computer or mobile device.

As the Hispanic marketplace continues to grow and evolve so will AdweekMedia's coverage of the marketers targeting the Hispanic marketplace and the media delivering that market.

We consider this to be just one of many exciting developments to come over the next several months for the AdweekMedia brands. We will continue to be highly focused on deepening our dialogue with you about your marketing goals and how AdweekMedia can best serve you and the industry.

Until then, feel free to contact me or your AdweekMedia sales representative with any questions or for more information on how we can help you connect with our audience of marketing and agency executives.

Thomas P. Woerner
Publisher
Brandweek