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Hoover’s Hires Tocquigny For Print, TV Help
DALLAS–Tocquigny Advertising & Design has been contracted to handle a new consumer print and television effort by online media firm Hoover’s Inc. of Austin, Texas.
The work, estimated at $1 million in billings annually, is the first undertaken in traditional media by the business information firm to increase visits to its Hoover’s Online Web site, according to Nancy George, Tocquigny vice president of client services. “Our assignment, first and foremost, is to drive traffic to this site and build brand awareness,” said George.
The client wants to boost its presence by showcasing more of what its site offers to the investing and educational communities, said George.
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