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SAN FRANCISCO The competition for local online merchant searches—commonly known as Internet Yellow Pages or IYP searches—is heating up, as AT&T and other Web publishers cut into Yahoo!’s business.
Growth in the overall IYP U.S. search market in Q1 2007 has been driven by an increasing number of searchers, with the total number of unique IYP prospectors up 21 percent. However, the total number of IYP searches rose by a modest 5 percent during that time frame, indicating that lighter searchers have entered the market, according to comScore.
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