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Until reality set in, almost every drop of the dot-com billings wave that washed over ad agencies in Northern California and elsewhere came from venture capital funding. Now two VC firms themselves have quietly begun hunting for an agency.
Scudder Weisel, a proposed online arm of two well-respected venture capital firms, has launched a review for its estimated $12 million account.
Several undisclosed Bay Area shops are expected to pitch the business this week. The agencies in the review are small-to-midsized shops known for strong creative work and technology expertise.
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