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Furniture.com Breaks Ads, “Explores’ Agency Options
BOSTON-As Furniture.com prepares to launch its first national branding campaign, the Worcester, Mass.-based client has begun contacting shops about handling an expanded ad account.
The Donovan Group in Northborough, Mass., and Neil Faber Media in New York teamed up on the print and radio effort, which touts the online retailer as “The best way to shop for furniture.” Backed by an estimated $3-5 million media budget, the ads are slated to break this month in a dozen metropolitan markets, said agency president Michael Donovan.
“We’re very happy” with both Donovan and Faber, said Brian Oren, Furniture.com’s
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