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NEW YORK While newspaper circulation continues to slide, readership is growing, especially with younger readers—when taking online newspaper sites into consideration. According to the latest data from the Newspaper Association of America, newspaper Web sites contributed a 13.7 percent increase in total newspaper audience for adults 25-to-34.
The growth slows the younger the demo: online newspapers boosted total newspaper readership 9.2 percent for adults 18-to-24.
The data is the latest wave from the organization’s NAdbase, which tallies total audience readership with print and online data from Nielsen//NetRatings and Scarborough Research.
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