Online Holiday Spending: $10.7 Bil. Bonanza

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Online spending more than doubled to $10.7 billion during the shopping season just past, according to a Goldman/PC Data study released Tuesday.

The study said consumer online spending for the last week of December rose to $878 million, from $542 million a year earlier.

Cameron Meierhoefer, Internet analyst for Reston, Va.-based research agency PC Data, attributed the surge to “strong and early Web spending,” especially on apparel, and “an impressive post-Christmas kick.”

But spending growth was not spread evenly.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in