This Online Food Is Fun for You

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Brussel sprout fish, smiling tomatoes and an octopus-banana hybrid dance and roll across the screen in Launch Partnership’s first television commercial forGroceryWorks.com.

The ad features the vegetable critter creations of Saxton Freymann and Joost Elffers, best-selling co-authors of Play With Your Food. The 30-second spot follows a year-long buildup of outdoor and newspaper ads featuring the same characters.

“It’s a good thing we were working with the Fun Fruits because the SAG strike hit us right in the middle of the shoot,” said David Wilgus, co-creator of the campaign at Launch in Irving, Texas.

The month-long shoot used real produce and more bendable, polymer simulations.





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