Online Firm Ups Ante On TV

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Hotjobs.com Taps Hill, Holliday For Super Bowl Spot
BOSTON–A new game is taking shape at HotJobs.com, an Internet startup looking to make a name for itself by advertising on this year’s Super Bowl.
The privately held online job service has tapped Hill, Holliday, Connors, Cosmopulos in Boston to create an ad for the Fox-TV broadcast. The client also has hired Donovan Group in Northborough, Mass., to handle public relations and signed Method Five in New York to re-create the opening pages of its Web site, said HotJobs.com




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