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One tracker of online buzz for broadcast prime-time programming has proven to be a fairly accurate predictor of which new shows would succeed or fail thus far this season.
Three of the top six new shows that a Brandimensions preseason analysis predicted would succeed (by monitoring a broad range of Internet chat rooms), are so far the hottest shows of the new season. And the lowest program in its rankings was the first show to be pulled and put on hiatus.
In the Brandimensions report issued June 30, NBC’s Heroes ranked second, CBS’ Jericho third and ABC’s Ugly Betty sixth.
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