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NEW YORK Automobile manufacturers are expected to spend $1.3 billion in online advertising this year, up 15 percent from 2002, according to a new study from Borrell Associates.
At the local level, dealers are now spending $2 on interactive advertising for every $3 they spend on local television, according to Borrell in Hampton Roads, Va.
“The big losers, to date, have been local TV stations, which have failed to seize the online opportunity,” the report says.
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