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ATLANTA OneSource releases its first campaign for Novartis Ophthalmics’ Zaditor today on national cable channels.
Thirty- and 60-second spots for the prescription eye drops will play on Lifetime, Court TV, Discovery Channel, A&E, Fox News and the History Channel nationally, as well as on network affiliates in some markets. A print component will run in People, Time, Newsweek, Health and Sports Illustrated.
OneSource, which has handled creative chores for the Atlanta-based client, picked up the product assignment in mid-2002.
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