One Stop Shops

When the World Wide Web first started to gain traction as a marketing vehicle in the mid-1990s, it was viewed as so exotic that mere ad agencies were seen as entirely unfit to produce work for it. That, of course, gave rise to the interactive agency, which in its most obnoxious incarnation, featured twentysomething, jeans-wearing CEOs, whose most memorable trait may not have been the usability of the sites they were building but their open disdain for Madison Avenue.