NEW YORK Two influential creative teams, one from the East and one from the West, will join The One Club Creative Hall of Fame in January.
Jeff Goodby and Rich Silverstein, co-chairmen of Goodby, Silverstein & Partners in San Francisco, along with Mike Tesch, now at Kelly Swofford Roy Advertising in Coral Gables, Fla., and the late Patrick Kelly will be inducted, the organization said today.
Goodby and Silverstein's shop has created advertising for clients including Anheuser-Busch, Nike and Hewlett-Packard, as well as the California Milk Processor Board's long-running "Got milk?" campaign.
"The Goodby stuff is just so fresh and brilliant year after year, from their early work for the San Francisco Examiner up to the stuff they've done yesterday for H-P," said One Club executive director Mary Warlick about the selection."
Tesch and Kelly, who died in 1994 of leukemia, were a creative team at Ally & Gargano in New York in the 1970s and early '80s. There they created ads for accounts such as Tonka, including one that showed an elephant stepping on a yellow Tonka truck, and the first campaign for Federal Express, which introduced "fast-talking man" into popular culture.
Referring to the FedEx campaign, which humorously mocked the business culture of the 1980s, Warlick said, "We get so wrapped up in contemporary new advertising, and we have to remember that people like Mr. Kelly and Mr. Tesch, working 20 years ago, were fusing entertainment and advertising in a way that's often emulated today."
"It's a wonderful thing," Tesch said about the honor. "Patrick and I did some good stuff and it's nice to see it's appreciated."
Past inductees of the Creative Hall of Fame include David Abbott, founder of Abbott Mead Vickers BBDO in London; Harry Jacobs, former chairman and CEO of The Martin Agency in Richmond, Va.; and Dan Wieden and David Kennedy, co-founders of Wieden + Kennedy in Portland, Ore.
Hal Riney, chairman emeritus of Publicis & Hal Riney in San Francisco, will chair the induction ceremony, which will take place Jan. 21 at The One Club in New York.
Goodby and Silverstein could not immediately be reached.