One Agency In The Doghouse

“Igloos for dogs” is, perhaps, neither the greatest nor most pressing item on the list of potentially unmet consumer needs, but Dogloo, a manufacturer of pet products, breaks the first TV spot next month for its hemispherical dog houses anyway.
The 30-second spot (shown here) from Kodiak Communications in Moorpark, Calif., (a Los Angeles suburb), promotes the plastic igloo-style canine cabanas as “year-round homes for dogs.”
The ad promises the comfort and weather protection provided by Dogloos over standard wooden doghouses.
The commercial will air on NBC network affiliate stations in major markets around the country through the end of the year as part of a sponsorship package of evening weather reports.