The One Ad Guy Fit For A King

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Not every adman has a royal patron.

Joe Petruccio counts Elvis Presley as his chief muse and benefactor. The group ecd at Avrett Free Ginsberg in New York has painted more than 200 portraits of the King and last year was named the only officially licensed artist to Graceland. Petruccio, 45, who in the ’70s donned a black leather suit as an Elvis impersonator, got the gig after he posted some of his work to an Elvis-memorabilia collector’s Web site and fans contacted Graceland wanting to buy it.

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