ONDCP Takes Anti-Drug Message to the Olympics

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WASHINGTON — The White House breaks three new TV spots today in its anti-drug media campaign that feature athletes who say they would never have had a chance to compete if they used drugs.

The work-set to run during the Winter Olympics-was created by McCann-Erickson in New York, and developed through the Partnership for a Drug-Free America. The campaign will run until March 10.

In the spots, body cameras are attached to the athletes so they can be filmed in action as they simultaneously talk.



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