ONDCP Debuts 2 New TV Spots

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The White House Office of National Drug Control Policy is launching two new TV commercials as part of its branding campaign titled, “What’s Your Anti-drug?”

The spots are the second phase of a $20 million effort that invites teenagers to develop their own messages about what keeps them off drugs [Ad-week, Aug. 28].

Merkley Newman Harty in New York created the spots, which feature animation and target 11- to 13-year-olds.

“Music,” which debuts today, features a cartoon teen wearing headphones while listening to loud music.





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