Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New Year, New Campaign From N.W. Ayer for Cosmetics Perennial
NEW YORK–A campaign breaking this week for Avon Products by N.W. Ayer & Partners will feature the client’s third new tagline in three years: “Claim your beauty.”
While not a repositioning, the new work is an attempt to maintain the assertiveness of the previous two campaigns with a call to action.
“The Avon advertising has evolved from a message that defined who we are as a company to a message that communicates what we can do for the consumer,” said Delia deLisser, senior director of global advertising at Avon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in