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NEW YORK Web analytics provider Omniture said it has received $40 million in financing, bringing its total backing to more than $65 million.
BA Venture Partners led the round of funding, which Omniture said would be used to increase customer training programs, technology development and marketing. As part of the financing, BA Venture Partners’ managing director Rory O’Driscoll has joined Omniture’s board.
Omniture closed a $14.5 million venture round in May 2004, led by Hummer Winblad Venture Partners.
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