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NEW YORK Omnicom Group, through its Diversified Agency Services unit, has acquired a minority interest in Austin, Texas-based LatinWorks.
Omnicom’s courtship of LatinWorks dates back to 2000, but “within the past six to 12 months it became clear that [LatinWorks] reached a point in its growth [where it could] have a serious conversation with us,” said Carmen Baez, president of DAS’ Latin American operations.
Omnicom’s last multicultural acquisition took place in 2001, when it purchased 100 percent of Dallas-based Dieste Harmel & Partners.
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