Omnicom Makes Its Media Move

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OMD Launches in U.S.; PhD Becomes Second Brand
LOS ANGELES–Omnicom Media Group has launched its four year-old global media brand, Optimum Media Direction, in the U.S. and has combined its media-agency holdings, including U.S. agencies Advanswers and Creative Media, into a second global media network, called PhD.
OMD USA will provide broadcast media buying, research and specialty media services to Omnicom shops BBDO, DDB and TBWA/Chiat/Day.
With two distinct media networks–OMD USA will be aligned with Omnicom’s ad agencies while PhD is comprised of entrepreneurial media independents–Omnicom can offer clients a “choice of the highest caliber international media networks,” said John Wren, CEO of Omnicom Media Group parent Omnicom Group.





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