Omnicom Fills Top Pepsi Post

Matt Seiler, most recently managing director of Wieden + Kennedy’s New York office, has been tapped for a top Omnicom post. He is now responsible for integrating all PepsiCo business in the holding company’s Diversified Agency Services units.

Seiler’s exact title is yet to be determined, but he will be the point person between key PepsiCo clients and Omnicom advertising, direct marketing, public relations and promotions agencies. Seiler will divide his time between Omnicom’s New York office and PepsiCo headquarters in Purchase, N.Y.

He reports to Tom Harrison, chairman, CEO of Omnicom’s DAS.

“There is so much vital knowledge and experience residing within Omnicom and the PepsiCo companies,” Seiler said.