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Diabetics who stop taking insulin shots. People with high blood pressure who don’t take their medicine. AIDS patients who ignore their doctors’ orders.
Adherence—the degree to which patients follow their doctors’ treatment plans—is a hot issue in the pharmaceutical category because if people end their drug therapy, they are less likely to buy that drug in the future. Now LLKFB, an Omnicom unit specializing in healthcare, has launched an “adherence practice” to help pharmaceutical clients monitor and analyze patient drug use.
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