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NEW YORK Omnicom Group said it has added mobile-marketing expertise with the purchase of ipsh, a San Francisco company that creates wireless campaigns.
Ipsh helps agencies and brands build promotions that use text messaging and other mobile applications. The four-year-old agency has outposts in Los Angeles, New York and Seattle. It has completed 400 campaigns, including promotions for Elizabeth Arden, British Airways and Disney.
Financial terms of the deal were not disclosed. Ipsh will maintain is management team, including founders Nihal Mehta and Mike Jelley.
Mobile
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