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NEW YORK Ad industry research veteran Judy Vogel on Monday joins Omnicom Group’s PHD as director of the shop’s research department.
She fills a post that has been open at PHD since Barbara Zack left for IAG Research three years ago.
Vogel is joining PHD from sibling shop OMD, where she oversaw media research and consumer insights for five years.
She becomes the second senior executive that PHD has recruited from OMD in recent months. In October, John Swift moved to PHD as managing director in charge of all buying activity at the agency.
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