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CHICAGOThe McDonald’s Operators of Chicago and Northwest Indiana has tapped Omnicom’s OMD for media planning and buying following a review of undisclosed agencies.
Publicis Groupe’s Starcom in Chicago resigned the regional business in June.
OMD landed McDonald’s consolidated $1.3 billion global media planning and buying account in December 2003, though that assignment did not include local markets. OMD also handles the McDonald’s Western Washington co-op.
The MOCNI account will be handled out of OMD’s Chicago office.
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