OMD Adds Hershey Planning

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NEW YORK Hershey has awarded media planning duties for key brands such as its namesake Hershey Bar, Kisses and Take 5 to Omnicom Group’s OMD here without a review, according to sources.

OMD already handled the client’s buying chores and continues to do so.

The incumbent was Havas’ MPG here, which won the business a year and a half ago, at the same time the candy maker awarded creative duties on the brands to sibling shop Arnold, Boston, and independent North Castle Partners in Stamford, Conn.

Hershey





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