Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Rather than talk up the creative evolution of his agencies, Omnicom Group CEO John Wren today sought to illustrate his points via a 10-minute video about BBDO’s nontraditional efforts for clients such as GE, Target and Mars.
Wren, who presented this afternoon at UBS’ Global Media & Communications Conference, used the video to explain how BBDO in particular has evolved from an agency known for TV spots to a one that also creates branded content in the form of video clips, TV programs and microsites.
For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in