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Ogilvy & Mather is rolling out a $100 million global campaign for software giant SAP AG.
Two TV commercials, in 30-, 60- and 90-second executions, introduce MySAP.com, the German company’s new Internet business solution portal.
One spot features pro golfer Gary Player. In it, a caddy uses MySAP.com to replace Player’s missing wedge during a tournament. “In MySAP.com’s Internet marketplace, different companies come together to help you get things done,” says a voiceover.
The other spot shows a woman using the portal to book an airline reservation when her flight is canceled.
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