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Aurora Puts Another Brand on Shop Roster
CHICAGO–Ogilvy & Mather here is pushing for more consolidations from Aurora Foods after benefitting from the company’s latest brand bundling.
“We are selling hard the benefits of consolidations,” said Tom Hall, O&M’s president and chief creative officer. “There’s a strong case for a single agency.”
O&M last week picked up ad duties for Aurora’s Duncan Hines line of cake, cookie, brownie, fruit bar and muffin mixes, as well as ready-to-spread frostings.
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