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CHICAGO-Log Cabin syrup today gets its first TV advertising support in four years, with two spots that play to the brand’s 110-year heritage.
Tagged “In the heart of every home, there’s a little Log Cabin,” the spots open with an animated graphic of the brand’s log cabin logo before moving to scenes of a mother making pancakes for her children.
“We’ve come back to the essence of the brand, connecting to what I call the ‘griddle experience,'” said Tom Hall, chairman and chief executive officer of Ogilvy & Mather’s Chicago office, which created the campaign.
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