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CHICAGO McDonald’s Corp. aims for whimsical adventures in two new efforts designed to capitalize on the company’s sponsorship of next month’s Winter Olympic Games.
“As we have throughout our 30 years of Olympic Games support, we want to connect with consumers across the world through this premier sporting event,” said Mary Dillon, global chief marketing officer for McDonald’s, in a statement. “Customers have told us that our advertising helps bring the games to life for them in unique and surprising ways.”
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