Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Five years ago, when Bill Payne’s drive to land the 1996 Summer Olympics for Atlanta seemed to be some kind of a joke, the real estate attorney predicted a $600-million pricetag for American TV rights. Now that’s funny. As negotiations open in New York this week, Atlanta organizers and their partners from the International Olympic Committee face the task of pushing the rights above the $401 million NBC paid for Barcelona. But network officials have been making it very clear that the rights for the Atlanta Games would be considered part of the new (cheaper) network sports era.
CBS no longer carries Laurence Tisch’s wallet into sports negotiations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in