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When Jamaica began sending teams to compete in Olympic bobsled competitions more than a decade ago, the athletes became media darlings and their adventures were eventually immortalized in the film Cool Runnings.
This year, another warm-weather nation, Brazil, is fielding a squad at the Winter Games in Salt Lake City.
The four-man team trained on snowy slopes in New England, and connections made in the region led to the hire of Rattle Advertising, a boutique agency in Somerville, Mass.,
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