Olson to Handle Survivor Game | Adweek
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Olson to Handle Survivor Game

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Olson + Co. will handle the national launch of a video game based on the hit TV show Survivor this fall.

The game, being developed by WizardWorks, the Minneapolis-based division of Infogrames, will be launched with a marketing program that will include national TV advertisements to air during the show's next round.

The game, which was unveiled at the E3 videogame convention last week, will be based on the recently concluded "Australian Outback" version of the show.

"We're confident that we can meld all of the key aspects of the Survivor concept with the latest technology to create immersive and compelling games," said Paul Rinde, senior vice president and general manager of WizardWorks, in a release.

Billings and details for the launch were not disclosed. Infogrames spent $8 million on advertising for all of its products last year, per Competitive Media Reporting.

The win caps a string of new accounts for Olson + Co. In recent weeks, the small Minneapolis agency has also added The Minnesota Wild hockey team, Cub Foods, USAllianz, and will handle the launch of a new vodka for the Phillips Beverage company.

The shop also added Bob Molhoek as an account director earlier this year. Molhoek had previously led the $75 million BMW of North America account at Fallon Minneapolis.