Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Olson + Co. will handle the national launch of a video game based on the hit TV show Survivor this fall.
The game, being developed by WizardWorks, the Minneapolis-based division of Infogrames, will be launched with a marketing program that will include national TV advertisements to air during the show’s next round.
The game, which was unveiled at the E3 videogame convention last week, will be based on the recently concluded “Australian Outback” version of the show.
“We’re confident that we can meld all of the key aspects of the Survivor concept with the latest technology to create immersive and compelling games,” said Paul Rinde, senior vice president and general manager of WizardWorks, in a release.
Billings and details for the launch were not disclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in