Sun Country Airlines, which filed for bankruptcy protection earlier this year, has tapped Olson + Co. to handle marketing in an effort to get back on its feet.
The Minneapolis shop won the business without a review, said agency president John Olson. "The CEO knows of us and our work," he said.
Sun Country's investors forced the airline into Chapter 7 bankruptcy in January. The airline secured new investors in March and is reorganizing under Chapter 11 protection with new management.
A grass-roots campaign targeting leisure travelers will start this week, Olson said. Initial efforts will be aimed at travel agents; a retail campaign aimed at general consumers breaks this fall. Billings were not disclosed.