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BOSTON Fort Franklin has introduced TV spots promoting the National Hockey League on the cable sports network OLN.
A series of 30-second commercials combines footage of memorable hockey moments and a voiceover of thousands of fans declaring things like, “We believe we can score on the opening face-off” and “We believe in the unbelievable.” The campaign is tagged, “We believe in hockey.”
“We wanted to make an emotional connection with hockey fans,” said Wendy McCoy, vice president of marketing at OLN, in a statement.
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