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Beth Oliver has joined Campbell-Ewald in Warren, Mich., as director of strategic integrated marketing. In the new position, Oliver will be responsible for identifying and negotiating entertainment-related communication, advertising and promotional programs for Chevrolet. Prior to joining C-E, Oliver was managing director of the Detroit office for Dallas-based The Marketing Arm. She has also worked at General Motors as vice president of entertainment marketing for the company’s EventWorks/R*Works, developing and managing corporate partnership and marketing programs.
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